Tell us about your company and/or your products.
Sheryl’s Virtual Garden is a line of fine-art botanical greeting cards created from my original photography. Each design is intended to feel like an “envelope-sized piece of art” — something the recipient may keep long after the message is read.
The collection focuses on florals and nature-inspired imagery, with an emphasis on quiet beauty and emotional connection. All cards are printed in the USA on premium recycled paper stock and are blank inside, giving customers the flexibility to use them for a wide range of meaningful occasions.
At its core, the collection is about sharing the beauty of nature in a way that helps people slow down and deepen their connections with one another.
What’s your role at your company?
I’m the founder and a solopreneur, so I handle every aspect of the business—from photography and product development to sales, marketing, and order fulfillment.
That hands-on approach ensures that every product reflects my artistic vision and maintains a consistent level of quality from concept to final printed card.
Why did you become a GCA member and tell us about your GCA experience so far.
I joined the GCA as I began exploring wholesale and quickly realized how valuable it is to be part of a community that truly understands this industry.
The educational resources and webinars have been incredibly helpful, but what has stood out most is the willingness of members to support one another. In fact, I found my current print and fulfillment partner through one of my first GCA Zoom calls, which made a meaningful impact early on.
As a newer brand in wholesale, that combination of practical resources and genuine community has been invaluable as I continue to grow.
What inspired you to get involved in the greeting card industry?
Sheryl’s Virtual Garden began with a chance encounter, but it also grew out of a very personal chapter in my life.
I took up photography while recovering from a serious medical event, and it became a way to slow down, focus, and reconnect with the beauty around me. One day, while photographing flowers in my neighborhood, a passerby saw the images on the back of my camera and suggested they would make beautiful greeting cards.
That moment planted the seed.
I’ve always been drawn to the intersection of art and meaningful communication, and greeting cards offer a unique way to bring those together—creating something tangible, personal, and lasting in an increasingly digital world.
What's something about you (a fun fact) that few people know?
My first job as a teenager was working in sales at a local record store, where I spent my days helping customers find music they loved.
It often felt like being a DJ — I’d listen to what someone liked and suggest something similar, or play a bit of a “name that tune” game when someone tried to describe a song they couldn’t quite remember. Looking back, it’s not all that different from what I do now—helping people find something that resonates and feels just right.
Is there anything else you’d like to share?
I’ve recently expanded into wholesale after initially selling direct-to-consumer, and it’s been exciting to see how retailers curate and present the collection in their own unique way.
I’m especially interested in partnering with stores where customers are looking for something a little more elevated and art-driven—whether that’s a garden center, museum shop, or independent boutique.
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